Art Mark: Marketing and the Arts

Entries categorized as ‘Publishing’

Marlon Davidson on Making a Living as an Artist

January 1, 2008 · Leave a Comment

Anyone who has read the lives of artists will be familiar with the concept, a comment regarding vocational decisions, where parents have discouraged the individual to avoid art as a career choice. “Study medicine or law, go into business; art is not a good choice for the work of your lifetime.” Sometimes the remark has been made with far more emphasis, “You will not study art if I’m paying for it.” The point is that there seems to be a universal attitude that you can’t make a living as an artist. Personal happiness and fulfillment doesn’t usually appear on the list of factors when making career decisions.

The young person might be ready to list of few Americans who have done very well indeed as artists, have made piles of money, which is what it’s all about after all. No doubt the parent will be just as ready to point out, accurately, that those instances of huge success are aberrations, are so rare as to be hardly worth mentioning. A highly informed career-guide might be able to make a good case for the various ways an artist can make a living but that does not change the nature of the prevailing attitude. To give hope to the person who feels that he or she simply has to follow the call, one can only site the numerous cases of people who have defied parents, or some uninformed career-guide, and followed the path anyway. There are those who simply cannot live any other life. It is a calling that reaches one with too powerful a voice and the only choice is to follow its call.

The library shelves as well as those in the bookstores hold books that are guides to making money in the arts. How to make a living as an artist seems to be a popular subject. One way, obviously, is to write a book about how to make money as an artist. These books repeat themselves and usually don’t present any new ideas. Now that people are selling their art on the internet, that approach has been added to the recent editions and there are “How To” books for designing a web site and for using E-bay to sell, or one of the artist coops, groupings, main pages where an artist can put his/her creative work up for observation and for sale. Just one of these would be mnartists.org There are many others.

Nearly all serious artists in this country are teachers at some period of time during their productive years. The choices today are more varied than they were say twenty years ago, with workshops, community arts groups, state arts boards, granting institutions, offering various teaching opportunities to artists. Artist may be full time faculty, may work as adjunct, may teach two or three times a year, in some cases making the bulk of their income from the teaching profession or in others, supplementing the income they have from art production. A quite successful graphic artist who lives in New Mexico works in the studio, exhibits his work, sells to galleries and to individuals but does a university workshop and/or master class, three or four times a year. Another artist, a ceramist, is a full time professor at a major university but produces enough of his craft to have regular exhibitions around the Midwest and to sell large amounts of work to the public. Take note, anyone seeking an area in the arts which is highly attractive and saleable to the pubic, ceramics has traditionally been such a choice. In addition, jewelry-makers are often financially successful. In both of those areas, the art might rise above the simple classification of “craft” to “art,” depending on the skills and the imagination of the artist him or herself. It should be considered, when looking at teaching as possible career choice, that the act of teaching in itself is a creative act and saps the artist of creative energy, sometimes enveloping the artist entirely so that he or she does little actual art. Their art then, is the teaching itself. But those cases seem to be the exception rather than the rule. Many artists of truly high quality are able to balance a teaching career with art production and will have regular exhibitions of work while maintaining a full schedule of teaching. Artists, to continue with a series of generalizations, are people of high creative energy and varied skills. The ability that it takes to be a good teacher is hardly related at all to the ability to make great art.

So far, the observations listed here are related to visual arts. But the writer is presented with the same problems. The announcement of a young person that he or she is planning to devote an adult life to that of novelist might produce an equal amount of outrage on the part of parents, as would the former brash admission. The concerned adult might have a variety of reasons for being troubled by the choice. In either case, visual arts or literature, the competition is fantastically high and getting published nowadays, is more difficult than it ever has been. On the other hand, the Internet has presented writers with a whole new area of interest. People are actually making money by publishing on line and charging for the continuation of a work of art. Self-publishing too, has grown more common and small, individual and group presses have sprung up all over the country. Most regional arts councils will not fund self-publishing projects but they will fund other ventures, such as travel to research a novel, and funding “time” to finish a novel or a work of non-fiction. Grants are numerous and the dedicated and serious writers may find a whole variety of sources for funds. A magazine like Poets and Writers lists available grants and competitions open to the serious writer at any level of career.

A local novelist devoted thirty years of his career to teaching in the English Department of a university, another, a dentist, has published work in magazines for decades, another writer of non-fiction is a university administrator and started her career with publications in magazines, making enough income from that endeavor, to get herself through graduate school. Thereafter, she published full length books of non-fiction while maintaining a career in the university. There are a great many success stories. Universities and schools, even other institutions, are rich with people who work at some level in the arts. Most of the names you know as the ultra-famous of American literature have at some point in their careers, devoted some time to education, to teaching. Normal Mailer, John Cheever, Toni Morrison, have all been university teachers. Rare is the individual writer, (Truman Capote) who never set foot in a classroom. There is hope for the aspiring writer and the possibilities for the poet, the fiction or non-fiction writer are growing and blossoming with every day.

Lavinia, Marlon DAvidson Don KnudsonMarlon Davidson a nationally known visual artist, writer, and retired professor who lives and works in the Region 2 area. You can find his work at mnartists.org. His work and his collaborative work with partner Don Knudson can be found in many collections. His book Pig Barn can be found at Amazon.com.

Categories: Literary · Publishing · Visual Arts · emerging artist · making a living
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Guaranteed book sales?

December 14, 2007 · 3 Comments

I was just looking at Innanis the Hooded: Adventures in Self Publishing Blogger Sean Froyd (a Bemidji ex-pat) is blogging to promote his book which was self published through Createspace. Createspace is an online press which allows you to print, market and sell through their site, or through your e-store, or through Amazon.

Sean says that Createspace competitor, Blurb is “basically a vanity press.” (see Making the Market) They “don’t allow you to set prices and you make nothing off the book” And I guess he’s right. Read Sean’s blog entry for more on his experience with self publishing, with Print on Demand, and with selling his book. You might want to buy it.

And then there’s Lulu which is yet another personal press which allows you to sell and make a profit. Lulu may be fine but some things you need to look at twice.

Lulu offers a “guaranteed number of clicks” which you can buy Clicks (someone clicking on your page with your book, but not necessarily reading the content) which will “generate a flood of potential customers” and 30 clicks for only $45! Imagine! Now how stupid do you have to be to buy that?

How does anyone guarantee that your web site or e-store is getting a certain amount of visitors? To my knowledge the only way Lulu can absolutely guarantee clicks from humans is to pay them. I wonder if they are using Amazon’s Mechanical Turk to buy the clicks. A warning here, don’t work for the Turk, you’ll make less money than you ever thought possible.

Categories: Publishing
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Making the Market: self publishing

December 12, 2007 · Leave a Comment

BOOKS
Everyone would like to think they have a book in them, whether it’s a novel, poetry, art book, photography, ceramics, architecture, how to knit, a cookbook… A book shows just how good you are. But how to get published? Self publishing has traditionally had an air of unease about it for most literary and visual artists: there has been a whiff of self-glorification about it, desperation even. If you aren’t good enough to be published you can’t be a professional, right?

Well no.

The only truly bad thing about a self published book is an ugly book. Poor image reproduction, poor color, poor quality paper, poor layout all make your work look second rate or worse. And why would anyone throw a ton of money at publishing their own book, only to end up begging venues to carry the book and giving them away as slightly embarrassing presents? And who would want a poor reproduction of images as a portfolio?

The shame is past.

Terry Garrett recently showed me a beautiful book by a fellow artist Roben-Marie Smith which he bought from Blurb.com. Blurb offers “Self Publishing with free BookSmart software for Mac and Windows” and the results are VERY professional.
Roben-Marie Smith

You download the software and add in your own images and text, build your book, upload the book and order. There are similarities with other self publishing offerings such as iPhoto. They also offer books you can assemble and design from photos, such as the extremely easy book option integrated into iPhoto on Mac. Given a little work you can get these books to look fantastic too.

When you are done with your book and you have a pile of them hot in your hands, what do your do then?

  • Send a copy to a publisher with your next book proposal
  • Use it as your portfolio when applying for job, or asking for an exhibit.
  • Put it on Amazon.
  • Add a link from your web site to sell your book on Blurb
  • Sell through bookstores
  • If you must, give it as a gift
  • FILM AND MUSIC
    Create Space is another do-make-sell site which allows you to upload your movies and audio, (they do books too) and sell directly through Amazon. As yet I haven’t seen any work in hand from there nor know anyone who has tried it. I hope to find someone who has tried it soon. Using video might allow you to promote a film, performance, or even make an arts educational video. Maybe.

    TAKE THE PLUNGE
    It all sounds interesting doesn’t it? In theory at least! Putting your work into a book, making a DVD, does take time, money, and computer savvy. If you’re an emerging artist with a lot of time on your hands, I say go for it and try self publishing through these online services. It will at least get you off the ground, give you an idea of what your work could become, and maybe it will be the start of something big.

    Categories: Film · Literary · Music Performance · Portfolio · Publishing
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